Step into your next chapter
You are a wellbeing focussed founder ready to transform
Are you a wellbeing focused founder ready to transform?
Join the waitlist
New beginnings
Transform your wellness focussed business into a stand-out brand through a meaningful, unique to you identity. New Beginnings is 1:1 brand identity support for wellbeing founders ready to turn your vision into a timeless, authentic brand that reflects who you are.
A brand that feels like you
Picture this: your brand feels like you. Every colour, word, and detail feels like it was made just for you, because it was. You no longer have to piece together mismatched templates or spend hours trying to make something 'almost' right. Instead, your brand flows with ease, telling your story before you even say a word.
Your presence feels calm, confident, authentic. Clients arrive already connected to who you are, drawn in by the quiet confidence your brand radiates. You feel supported not just by a beautiful visual identity, but by the clarity and alignment it brings to everything you do.
It's time you finally did that thing you've always wanted to do.
Waitlist now open
Waitlist now open
Waitlist now open
Waitlist now open
Waitlist now open
Waitlist now open
Waitlist now open
Waitlist now open
Your brand support system
Our brand discovery session helps you uncover your vision, values, and goals, creating clarity before design even begins.
Our collaborative, story-first process ensures every visual decision is rooted in who you are, not just what’s trending.
The investment includes foundational brand assets designed to last, reducing future design costs and creating long-term clarity across platforms. You are building for the long term!
“I finally had a brand that felt like me. Jo didn’t just design something — she helped me step into my business fully.”
— Kerry, Soul to Soles Reflexology
You Need
We hear you. The experience is collaborative, calm, and grounded, not rushed or formulaic. We take the time to understand you, your story and your standards.
We are a brand identity studio for real-world wellbeing brands. 20+ years of brand experience, now devoted to helping purpose-led founders bring their vision to life with clarity, care, and meaning.
Walk away with a brand that reflects the depth and heart behind what you do, visuals that feel like you not a trend or template, confidence to show up and share your work with clarity and pride. A toolkit that supports your next chapter.
Introducing:
New Beginnings
A 1:1 brand identity experience for wellbeing-led founders who are ready to stop hiding, start showing up, and bring their vision to life through a brand that feels like home. You’ve outgrown the DIY stage and now you’re ready for support that gets you. Together we’ll create a meaningful, stand-out identity that reflects your values, honours your depth, and makes it easier to confidently share your work with the world.
What's included:
Brand Discovery
A deep-dive conversation to explore your story, values, vision, and audience; the foundation of everything we build together and unpack the heart of your business: your values, voice, and visual direction.
Waitlist here
Creative Direction
Visual storytelling that reflects your essence, not just trends or a one size fits all approach. This includes colour palettes, image references, typography, and inspiration that set the tone for your brand.
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Brand Creation
Visual identity: logo, alternates, sub-marks, all crafted to bring your brand to life in versatile, intentional ways. Typography, colour palette and cohesive elements across platforms. Along with clear, usable guidance on how to keep your brand consistent and beautiful even if you're DIY'ing the rollout.
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Support Period
A 2-week support window after final delivery for small tweaks, questions, or clarity as you begin putting things into action.
PLUS Optional add-ons — templates, real-world assets or print-ready deliverables to bring your brand to life across Instagram, email, packaging or signage.
Waitlist here
How does this sound?
Imagine
01
Finally feeling clear, seen, and confident in how you show up.
02
Filling your calendar with your dream clients that make your heart happy.
03
Creating a tribe of loyal followers who engage with your content regularly.
04
Kicking that imposter syndrome in the rear and feel confident.
05
Finally feeling excited to launch, share, and grow your product / service.
Join the waitlist
How it works
No. 01
Connect
We’ll start with a discovery call to make sure it’s the right fit for your brand, goals, and timing.
No. 02
Align
You’ll complete a brand questionnaire and we’ll meet for a Discovery Session to unpack the heart of your business — your values, voice, and visual direction.
No. 03
Create
I’ll craft your visual identity in stages: moodboard – logo exploration – brand visuals – final refinements. You’ll be involved and supported throughout the process.
From HELEN:
Hands down the best investment you can make in yourself if you have a brand vision or want to elevate your brand…
Kind words
“It's absolutely worth it if you want to show up with clarity & confidence especially in a space like wellbeing where so many brands start to blur together”
— Nicole, Prep & Poke
It's GOOD to CONNECT
Working with retail giants taught me so much about how to build brands that connect — not just through visuals, but through feeling…
And I learned: a brand is so much more than visuals — it’s the truth of what you stand for, expressed clearly and confidently. Now that’s what drives me. I know how much this work can take out of us, and I’m here to make sure you feel supported in sharing what matters most.
Bonus alert!
Not quite ready?
Grab our FREE guide
Don’t know where to begin with your branding?
This beginner-friendly PDF is for wellness coaches, product brands, and soulful creatives ready to take the first step.
✨ You’ve held this vision long enough — let’s bring it to life.
Download
Have a unique brand identity that reflects the depth and heart behind
what you do
Have visual direction that feels like you — not a trend or template: clear on who you are and how you want to be seen
Have confidence to show up and share your work with clarity and pride: excited to launch, share, and grow
Be able to clearly articulate what you do and who you do it for on demand confidently so you can confidently share across platforms
Have a toolkit that supports and inspires your next chapter — website, socials, packaging, and beyond
…making it easier to release the overwhelm and move forward with confidence.
Join the list →
“It was a full circle moment.”
I knew what I wanted in my head but I didn't have the
know-how or skill set to create my vision. I felt seen
heard and safe. I shared my vision and my ideas, it was like
a weight had been lifted and all of a sudden I could see
the final piece to my vision board jigsaw. It was a full
circle moment.
- Kerry T
kind words
“I didn't think it would be worth it. It was. I didn't think it would work for me. It did. I didn't think I'd be *that* success story. I am. ”
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- CAMILLE S.
SERVING clients from London to Los Angeles, I combine experience and strategy with a deep passion for people and MENTAL HEALTH, working with brands who have purpose, soul, and want to make waves in the world. I understand branding is a personal experience work WITH you all the way.
Learn More →
I can help because i've been there
I've been on a journey
From my own health journey I understand the importance of wellbeing, rituals and routines; the importance of sharing and connecting with others, and creating space to breathe in a busy world which often leads to overwhelm and uncertainty.
It's not about perfection, it's about the one percents, those little individual moments that make each unique person live their lives a little more joyfully, easefully and peacefully.
Rooted, real-world brand design for conscious founders
Who care about helping others live better.
In a world that won’t slow down, I believe we all deserve space to breathe. Through branding, we can create that space — rituals, products, and practices that ease our wellbeing and help others do the same.
Branding isn’t just about how it looks — it’s about what it says without saying a word.
I believe your visual identity should reflect the heart of your work — not just follow trends. It should feel like you, speak for you, and make it easier to show up and share what matters.
At Sundown Atelier, branding is more than visual. It’s emotional. Strategic. Energetic.
It’s about shaping how your work is felt—by you and by the people you’re here to serve.
Whether you're just beginning or evolving something established, our 1:1 branding experiences are built to meet you at the edge of your next chapter—with clarity, depth, and creative leadership you can trust.
With 20+ years of experience in creative direction and brand strategy, we hold space for more than “pretty.” We design from the inside out, so your identity is rooted, resonant, and ready for growth.
This program includes everything you need to do that thing
Brand design for wellbeing brands that don’t fit the ‘wellness’ stereotype
After many years in the creative space, I’m so proud to share the evolution of our 1:1 branding offerings—built specifically for well-being founders who are here to make meaningful change.
If you want this to be the year that you finally commit to:
Creating a business on your terms.
Building a system that will support your growth.
Attracting your dream clients and working on projects that light you up.
Building a dream team that will ensure you're continued growth and more time to operate in your zone of genius.
Start making a difference and be well-paid for it by committing to your vision.
Feeling more balanced, and rested, and in alignment with what you're wanting to create for your life.
Join the waitlist
This for you if:
is
You ARE FINALLY READY TO LEVEL UP
You ARE A PEOPLE FIRST WELLBEING FOUNDER
You're ready TO SHOW UP CONFIDENTLY
It's probably for you if...
not
You AREN'T READY TO INVEST IN BRANDING
You're not WILLING TO DO THE WORK
You don't HAVE A CLEAR BUSINESS DIRECTION OR ESTABLISHED BUSINESS
Let’s bring it to life
You've held this vision long enough
FAQ
What is the timeline for the 1:1 brand identity package?
Due to the nature of this service we honour and ask our clients to honour a strict timeline. Following initial payment or deposit we will start the onboarding process and book in a start date for the project. Each creative phase of the project will be within a week and requiring prompt feedback, for completion within one calendar month. A timeline will be given at onboarding stage to be agreed by both parties. Additional days outside of the timeframe will be chargeable so please make sure to be available.
Do I need to be a product or a service based business?
Either! We have extensive experience with both service and product based industries. Our process means that regardless of what you are selling, the most important thing to consider from the offset is your unique story and offer. Your brand world evolves from there. We offer bespoke add ons for further development whether environmental, eCommerce, or print and packaging.
Are refunds available?
Because of the nature of digital products and receiving the content and time inherent, sales are final and non-refundable. If you choose the payment plan, you are responsible for all payments. If you have any questions about if this package is right for you, be sure to email me at jo@sundownatelier.co before purchasing. I’m always happy to chat and help you decide if this offer is the best option for you!
Sundown Online
a look
Thank you so much for choosing Sundown Atelier—I'm truly honoured to be part of your next chapter. More than a logo it's a journey of clarity, creativity, and connection. Whether you’re launching something new or stepping into a more aligned version of your brand, I’m here to guide the process with care, strategy, and soul.
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